ABOUT THIS EXHIBITOR

Born in 2025, Benoi is the meeting of two cultures, India and Italy, that translates into an extraordinary synergy. The vision of a renowned Indian high jewelry producer merges with that of an interpreter of the highest values of Italian craftsmanship in the world of luxury, giving rise to an idea of quiet and elegant luxury.

“As an Indian traveling the world, I noticed a perception that culturally we excel in ‘making things happen’, but are not always associated with quality. This impression stayed in my mind and inspired my dream: to build a team showcasing India’s capabilities of vision and hard work, but beautifully blended with Italian charm and craftsmanship, and this is where me and my brother Malav met Gino Di Luca.” (Binoy Shah)

Benoi transforms memories into exquisite jewellery, from India’s rich vibrant colours to Italy’s refined elegance, our journey runs deep roads through cultural and artisanal expertise. Benoi began as a passion project to create jewellery that connects deeply with its owners, telling stories of love, nostalgia and hope…

Each piece is accompanied with the tale that inspired it. Storytelling is as old as the first campfire.

Everything is so fast and instantaneous now. We invite you, for a moment, to get lost in another place.